Aravindakshan, Ashwin: search on Z-Library

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1

Customer equity: Making marketing strategy financially accountable

Ashwin Aravindakshan, Roland T. Rust, Katherine N. Lemon, Valerie A. Zeithaml

Journal:

Journal of Systems Science and Systems Engineering

Year:

2004

Language:

english

File:

PDF, 299 KB

english, 2004

2

Managing Blood Donations with Marketing

Aravindakshan, Ashwin, Rubel, Olivier, Rutz, Oliver

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 431 KB

english, 2015

3

Spatiotemporal Allocation of Advertising Budgets

Aravindakshan, Ashwin, Peters, Kay, Naik, Prasad A

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 301 KB

english, 2012

4

The Effects of New Franchisor Partnering Strategies on Franchise System Size

Shane, Scott, Shankar, Venkatesh, Aravindakshan, Ashwin

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 222 KB

english, 2006

5

How does awareness evolve when advertising stops? The role of memory

Ashwin Aravindakshan, Prasad A. Naik

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 256 KB

english, 2011

6

How does awareness evolve when advertising stops? The role of memory

Ashwin Aravindakshan and Prasad A. Naik

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 1.10 MB

english, 2011

7

What Characterizes the Polymodal Media of the Mobile Phone? The Multiple Media within the World’s Most Popular Medium

Hilbert, Martin, Aravindakshan, Ashwin

Journal:

Multimodal Technologies and Interaction

Year:

2018

Language:

english

File:

PDF, 1.82 MB

english, 2018

8

Understanding the Memory Effects in Pulsing Advertising

Aravindakshan, Ashwin, Naik, Prasad A.

Journal:

Operations Research

Year:

2015

Language:

english

File:

PDF, 747 KB

english, 2015

9

The Effects of New Franchisor Partnering Strategies on Franchise System Size

Scott Shane, Venkatesh Shankar and Ashwin Aravindakshan

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 3.20 MB

english, 2006

10

Computing for rural empowerment: enabled by last-mile telecommunications

Nandi, Somen, Thota, Saigopal, Nag, Avishek, Divyasukhananda, Sw., Goswami, Partha, Aravindakshan, Ashwin, Rodriguez, Raymond, Mukherjee, Biswanath

Journal:

IEEE Communications Magazine

Year:

2016

Language:

english

File:

PDF, 356 KB

english, 2016

11

Spatiotemporal Allocation of Advertising Budgets

Aravindakshan, Ashwin, Peters, Kay, Naik, Prasad A.

Journal:

SSRN Electronic Journal

Year:

2011

Language:

english

File:

PDF, 628 KB

english, 2011

12

Preparing for a futureÂ COVID-19 wave: insights and limitations from a data-driven evaluation of non-pharmaceutical interventions in Germany

Aravindakshan, Ashwin, Boehnke, JÃ¶rn, Gholami, Ehsan, Nayak, Ashutosh

Journal:

Scientific Reports

Year:

2020

File:

PDF, 9.56 MB

2020

13

Solving Share Equations in Logit Models Using the LambertW Function

Aravindakshan, Ashwin, Ratchford, Brian

Journal:

Review of Marketing Science

Year:

2011

Language:

english

File:

PDF, 580 KB

english, 2011

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